Compelling offers can be used to attract customers to the U.S. Private High School Admissions and Relocation Services. The compelling offer must provide value to potential customers. In this case the target customers are parents looking to send their children to the United States for private high school. The value propositions include admissions to top private high school, excellent test scores and worry free relocation. To this end, compelling offers that will attract potential customers include the following:
1) Money back guarantee if student do not gain admission to one of their top three choices.
2) Discount for bundle services that include all three phases - admission package preperation, test prep and relocation services.
3) Group discounts for multiple siblings.
4) Referral fee for bringing in new customers.
5) Volume discount for groups with multiple applicants using the service (e.g. middle school or tutoring schools)
6) Free U.S. travel and cultural guide book for potential customers.
7) Free basic seminars regarding issues facing younger students in the U.S.
8) Free online meeting with potential host and relocation guide.
Be careful! A lot of your offers are based on giving away part of your profit margin. Should that be a last resort?
ReplyDelete